GOVERNMENT RELATION AND ADMINISTRATIVE PRACTICE
Our clients
benefit from our extensive knowledge and expertise in
policy, procurement, legislation and regulation; expertise
gained from decades experience working with multiple levels
of government on a diverse range of issues. We specializes
in dealing with government at both the federal, provincial
and municipal levels. In doing so, we provide a number of
services such as monitoring, policy analysis, research, and
consultation. These services are designed to add value and
insight to our clients' initiatives and proposals. Each
level of government calls for a different approach; we
tailors the approach in order to best serve the needs of our
clients. We analyzes provincial public policy to create
strategic solutions that garner the most benefit for our
clients.
Our
knowledge of both the political and bureaucratic levels of
government equip our clients with the resources to gain the
fullest exposure and fairest consideration. Our team is
familiar with the workings of Council and staff offices, to
fully prepare you and your firm, no matter what obstacles
lie ahead.
OUR SERVICES:Public Relations and Image Enhancement
Finely-tuned and directed public relations are a key element
of any successful public affairs campaign. The role of the
media in shaping the immediate perceptions and attitudes of
government is significant. We can access the right
journalists on your behalf, as well as organize press
conferences, media events, and produce media materials,
providing an understanding of your issue among key
journalists and editors – and as a result, among the
politicians. We can also work as a team with dedicated local
public relations companies, or we can advise on which local
agency will best serve your interests. Popular
preconceptions about a company cannot be left to chance. We
advise on corporate positioning and philanthropy, with a
view to having your actions and intentions considered on the
most advantageous terms. Through understanding the network
of charitable bodies we can advise on which activities it
would be best for you to focus. We also have experience in a
range of Corporate Social Responsibility initiatives which
will enhance your local reputation, and help you build
relationships that last.
Monitoring and Intelligence
We focus our resources on gathering relevant information
from a wide range of printed and electronic sources
developments on your key economic, political and legislative
issues. Based on this, we are able to offer a monitoring and
early-warning service, alerting you in advance to proposed
policy measures that affect your interests. Sounding out
policy-making circles, we can also provide feedback on the
attitude taken by the authorities towards you or your
competitors. We believe that our intelligence-gathering
capability in the region is second to none, ensuring that
when we plan your campaign we are aware of all the potential
challenges - as well as opportunities - ahead. We are happy
to provide reputational checks on individuals and companies
that you may be dealing with, checking with both open and
informal sources. We pride ourselves in the breadth and
depth of our contacts in the journalistic and political
world. If it is happening – we will know about it, and tell
you promptly. If it is a rumour – we can verify it quickly
and efficiently, so that you can make the right decisions on
the basis of facts, not fiction.
Audit and Perception Analysis
We analyse with you your case and the issues to be resolved.
We will assess the strengths and weaknesses of your
position; the perceptions of officials and elected
politicians; your reputation in the media and the broader
journalist community; and the allies and opponents likely to
be found among opinion-formers and other public
constituencies. Such a survey will enable us to judge the
feasibility of your project and identify the factors
critical to your success. Over the years, we have
established unrivalled access to those in media and politics
who shape broader attitudes in the decision-making
community, and are able to understand what they really think
about you - not just what they say in public. During the
campaign itself we will listen carefully to our
interlocutors, and adjust our strategy accordingly, whilst
keeping your strategic goals intact. We want to be flexible,
and to recommend to you feasible and realistic ways of
changing the way in which you are truly perceived.
Access and Advocacy
Having understood your facts and authored the scenario for
success, Trustman then identifies the decision-makers you
ought to reach. We insist on being open about who we
represent when we approach decision-makers, and we insist
our clients adhere to a similar commitment to transparency.
We will of course help you prepare your case to the highest
standards. Whether you wish to represent yourselves or
choose us to undertake advocacy on your behalf, we will
ensure the most effective presentation of your message - as
well as the most favourable reception. We spend much time
and energy in understanding the real relationships and ties
that make decisions happen, looking not only at the formal
structures of power in government and in parliament, but
also understanding the informal web of personal and party
influences that are often as important as the official ones
– if not more so. We want to be confident that when you meet
an interlocutor on our advice, you are not wasting your time
– or his. Whether at the level of central or local
government, parliament or administration, political parties
or advisory institutions, Trustman Government Relations will
initiate a programme to ensure your message is heard by the
right people at the right time.
Coalition Building
Third party endorsement is often crucial to a campaign's
success. Mobilizing support for your aims among the media,
professional associations, think-tanks, pressure groups and
at grass-roots level is one of our core strengths, and one
that can add considerably to the credibility and legitimacy
of your case. On the basis of our in-country experience, we
know the relationships and sensitivities that can make
third-party endorsements work or fail. Managing those
sensitivities and ensuring that the message is the same from
all the partners is a difficult and full time task. Our
experienced staff will work closely with you to ensure your
coalition stays on track, whatever the tensions of the
campaign. In the broader battle of policy ideas, we pride
ourselves in our contacts with local think-tanks and
encourage our clients to engage in the public debates on
politics, business and international affairs that will
ultimately shape the environment in which their businesses
operate.
Regulatory Impact Assessment
We are always working to provide our clients with new tools
with which to influence the policy process, and Regulatory
Impact Assessments are one of the most useful means of doing
so. As the policy process in Central Europe becomes more
complex and professional, so clients need to make full use
of specific and concrete arguments to make their case.
Providing objective and sound information to decision-makers
who are frequently under informed is one of the most useful
services that advocacy specialists can perform for their
clients. By working with a range of specialists we are able
to provide you with custom-made Regulatory Impact
Assessments of the decisions that you are seeking to
influence, where they are legislative or administrative. A
well-written RIA will provide a detailed and systematic
appraisal of the potential impacts of a new regulation in
order to assess whether the regulation is likely to achieve
the desired objectives. Usually there is a high risk that
regulatory costs may exceed benefits and there is a need to
prove that a regulation will be welfare-enhancing from the
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