Tag Archives: lawyer india

Law Firm Marketing

Referrals are critical component for generating the work for the law firms. It reminded of the importance of networking, and those who build strong referral partners are often very successful.  Word of mouth and referrals continue to be cited by consumers as the primary way, but the Internet has recently changed the referral process. Clients  view the Internet as a valuable information resource, and in virtually all cases, the Internet will be used to provide additional perspective and details which will affect decisions.

After receiving a referral the Client decides to research the provider being referred before contacting him/her.  Even when a Client receives a strong referral, often they will still “Google” the lawyer or law firm and look for their website. What they find may help or hurt their’s chances. A referral in itself helps Client to make the decision but Client will make evaluations based on the information collected from internet and other resources, all before they contact him/her. The Client is also likely to research topics or issues pertaining to their situation. Therefore, clients are fairly well-informed (or they believe they are) when and if they call the provider.  When someone asks for a recommended provider, they typically receive several responses. This creates a lot of options, and possible work for the client, and many are willing to do it to make their decision.

As a professional who seeks to build a strong network of referral partners, there are a few things you can do to help yourself:

  1. Deliver a great service that is worth talking about by others. If you do something that others do not, and delight your clients, it will give both you and them something to talk about with others. You will stand out from the crowd.
  2. Your referral partners should know who your ideal client is and how you can help them. Law firm or lawyers should explain their services in detail to their referral partners as as clients.  The lawyer will get the right kind of clients this way.  The happy clients refer a lot of business and create an image for the lawyer.
  3. Make sure you help yourself with your online presence and image. Make sure it reinforces your brand and credibility.
  4. Use marketing and advertising to supplement your referrals so you have both referral business and newly generated business for your firm. This blend will keep you busy and well-fed.

Business of Law or Practice of law

For  years, some members of the bar have fought a pitched battle to preserve the practice of law as a profession than a business like any other. Often, this was done with the best of intentions: after all, lawyers are assigned a public trust when licensed. Officers of the court ought to be expected to see the greater lovely. Sometimes, though, the motives were less pure: a thinly guised try to protect cherished revenue streams.
Either way, at this point the battle is largely a rear-guard action. Legal practice is changing, not because lawyers need it to but because clients are changing it for them – increasingly insisting that attorneys utilize the discipline driven by the same market forces to which every other business is subject.
Clients are imposing more sophisticated & varied cost controls on legal expenditures. The increasing need for both predictability & cost containment makes the business case for legal outsourcing as part of the solution more compelling to clients on a regular basis. If legal sourcing vendors offer quality work product, they can expect that, as in IT & back office outsourcing, they will gradually but steadily move up the worth chain.
The expertise of the senior partner, whether through local knowledge of judges & juries or ability to offer high-end strategic advice, will likely never be outsourced. Still, lawyers must understand that, as never before, their work will need the same relentless drive to accomplish more with less that their clients have been dealing with for years. The days of unquestioned year-on-year fee hikes, independent of increased value-adds, are coming to an finish. Adjust your business model accordingly because trying to hold on to sure profit centers in the short term may cost you clients in the long term.
For young lawyers, recognition of the competition that they face from abroad is critical. Clients will become increasingly less tolerant of having to pay premium rates to train them how to do basic tasks. Lifelong additions to their skill sets to provide something uniquely valuable to the client will be a must if wage levels are to be maintained in this surroundings. The responsibility for seeing to it that such opportunities are made obtainable falls to legal educators. Practical training beyond basic writing & research & elective courses in trial & appellate advocacy must be instituted now.

Professional Conduct and Etiquette for Lawyer India

(Made by the Bar Council of India under Section 49(1 )(c) of the Advocates Act, 1961) An Advocate shall, at all times, comport himself in a manner befitting his status as an officer of the Court, a privileged member of the community, and a gentleman, bearing in mind that what may be lawful and normal for a person who is not a member of the Bar, or for a member of the Bar in his non-professional capacity may still be improper for an advocate. Without prejudice to the generality of the foregoing obligation, an advocate shall fearlessly uphold the interests of his client, and in his conduct conform to the rules hereinafter mentioned both in letter and in spirit. The rules hereinafter mentioned contain cannons of conduct and etiquette adopted as general guides; yet specific mention thereof shall not be construed as a denial of the existence of others equally imperative though not specifically mentioned.

Duty to the Court

1. An advocate shall, during the presentation of his case and while otherwise acting before a Court, conduct himself with dignity and self-respect. He shall not be servile and whenever there is proper ground for serious complaint against a judicial officer, it shall be his right and duty to submit his grievance to proper authorities.

2. An advocate shall maintain towards the Courts a respectful attitude, bearing in mind that the dignity of the judicial office is essential for the survival of a free community.

3. An advocate shall not influence the decision of a Court by any illegal or improper means. Private communications with Judge relating to a pending case are forbidden.

4. An advocate shall use his best efforts to restrain and prevent his client from restoring to sharp or unfair practices or from doing anything in relation to the Court, opposing counsel or parties which the advocate himself ought not to do. An advocate shall refuse to represent the client who persists in such improper conduct. He shall not consider himself a mere mouthpiece of the client, and shall exercise his own judgment in the use of restrained language in correspondence, avoiding scurrilious attacks in pleadings, and using intemperate language during arguments in Court.

5. An advocate shall appear in Court at all times only in the prescribed dress, and his appearance shall always be presentable.

6. An advocate shall not enter appearance, act, plead or practice in any way before a Court, Tribunal or Authority mentioned in Section 30 of the Act, if the sole or any member thereof is related to be Advocate as father, grandfather, son, grandson, uncle, brother, nephew, first cousin, husband, wife, mother, daughter, sister, aunt, niece, father-in-law, daughter-in-law or sister-in-law.

7. An advocate shall not wear bands or gown in public places other than in Courts except on such ceremonial occasions, and at such places as the Bar Council or the Court may prescribe.

8. An Advocate shall not appear in or before any Court or Tribunal or any other authority for or against an organisation or an institution, society or corporation, if he is a member of the Executive Committee of such organisation or institution or society or corporation. “Executive Committee,” by whatever name it may be called, shall include any Committee or body of persons which, for the time being, is vested with the general management of the affairs of the organisation or institution, society or corporation.

Provided that this Rule shall not apply to such a member appearing as ‘amicus curiae’ or without a fees in a matter affecting the affairs or a Bar Council, Incorporated Law Society or a Bar Association.

9. An Advocate should not act or plead in any matter in which he himself is pecuniarily interested.

Illustration

I. He should not act in a bankruptcy petition when he himself is also a creditor of the bankrupt.

II. He should not accept a brief from a company of which he is a director.

10. An Advocate shall not stand as a surety, or certify the soundness of surety, for his client required for the purpose of any legal proceedings.

Section II—Duty to the Client

11. An Advocate is bound to accept any brief in the Courts or Tribunals or before any authority in or before which he professes to practise at a fee consistent with his standing at the Bar and the nature of the case. Special circumstances may justify his refusal to accept a particular brief.

12. An Advocate shall not ordinarily withdraw from engagements once accepted, without sufficient cause and unless reasonable and sufficient notice is given, to the client. Upon his withdrawal from a case, he shall refund such part of the fee as has not been earned.

13. An Advocate should not accept a brief or appear in a case in which he has reason to believe that he will be a witness and if being engaged in case, it becomes apparent that he is a witness on a material question of fact, he should not continue to appear as an Advocate if he can retire without jeopardising his client’s interests.

14. An Advocate shall at the commencement of his engagement and during the continuance thereof, make all such full and frank disclosures to his client relating to his connection with the parties and any interest in or about the controversy as are likely to affect his client’s judgment in either engaging him or continuing the engagement.

15. It shall be the duty of an advocate fearlessly to uphold the interests of his client by all fair and honourable means without regard to any unpleasant consequences to himself or any other. He shall defend a person accused of a crime regardless of his personal opinion as to the accused, bearing in mind that his loyalty is to the law which requires that no man should be convicted without adequate evidence.

16. An Advocate appearing for the prosecution in a criminal trial shall so conduct the prosecution that it does not lead to conviction of the innocent. The suppression of material capable of establishing the innocence of the accused shall be scrupulously avoided.

17. An Advocate shall not, directly or indirectly, commit a breach of the obligations imposed by Section 126 of the Indian Evidence Act.

18. An Advocate shall not, at any time, be a party to fomenting of litigation.

19. An Advocate shall not act on the instruction of any person other than his client or his authorised agent.

20. An Advocate shall not stipulate for a fee contingent on the results of litigation or agree to share the proceeds thereof.

21. An Advocate shall not buy or traffic in or stipulate for or agree to receive any share or interest in any actionable claim. Nothing in this Rule shall apply to stock, shares debentures or government securities, or to any instruments which are for the time being, by law or custom negotiable, or to any mercantile document or title to goods.

22. An Advocate shall not, directly or indirectly, bid for or purchase, either in his own name or in any other name, for his own benefit or for the benefit of any person, any property sold in the execution of a decree or order in any suit, appeal or other proceeding in which he was in any way professionally engaged. This prohibition, however, does not prevent an Advocate from bidding for or purchasing for his client any property which his client may himself legally bid for or purchase provided the Advocate is expressly authorised in writing in this behalf.

23. An Advocate shall not adjust fees payable to him by his client against his own personal liability to the client, which liability does not arise in the course of his employment as an Advocate.

24. An Advocate shall not do any thing whereby he abuses or takes advantage of the confidence reposed in him by his client.

25. An advocate should keep accounts of the client’s money entrusted to him, and the accounts should show the amounts received from the client or on his behalf, the expenses incurred for him and the debits made on account of fees with respective dates and all other necessary particular.

26. Where moneys are received from or on account of a client, the entries in the accounts should contain a reference as to whether the amounts have been received for fees or expenses, and during the course of the proceedings, no Advocate shall, except with the consent in writing of the client concerned, be at liberty to divert any portion of the expenses towards fees.

27. Where any amount is received or given to him on behalf of his client the fact of such receipt must be intimated to the client as early as possible.

28. After the termination of the proceeding the Advocate shall be at liberty to appropriate towards the settled fee due to him any sum remaining unexpended out of the amount paid or sent to him for expenses, or any amount that has come into his hands in that proceeding.

29. Where the fee has been left unsettled, the Advocate shall be entitled to deduct, out of any moneys of the client remaining in his hands, at the termination of the proceeding for which he had been engaged, the fee payable under the rules of the Courts in force for the time being, or by then settled and the balance, if any, shall be refunded to the client.

30. A copy of the client’s account should be furnished to him on demand provided the necessary copying charge is paid.

31. An Advocate shall not enter into arrangements whereby funds in his hands are converted into loans.

32. An Advocate shall not lend money to his client, for the purpose of any action or legal proceedings in which he is engaged by such client.

Explanation—An Advocate shall not be held guilty of a breach of this rule, if in the course of a pending, suit or proceedings, and without any arrangement with the client in respect of the same, the Advocate feels compelled by reason of the rule of the Court to make a payment to the Court on account of the client for the progress of the suit or proceeding.

33. An Advocate who has at any time, advised in connection with the institution of a suit, appeal or other matter or has drawn pleadings or acted for a party, shall not appear or plead for the opposite party.

http://trustman.org/lawlawarticle/lawyer_advocate_attorney_india.htm